Austin, TX – For the first time in American history, there are four generations of adults shopping, buying and consuming pizza, including Millennials (Gen Y), Generation X, Baby Boomers and Traditionalists. In order to understand how today’s customers are changing the marketplace, Smart Flour Foods and the Center for Generational Kinetics conducted a national study titled “Pizza Lovers in America 2015: Unexpected Findings From a Generational Look At Pizza Trends.”
The goal of the research was to understand current consumer attitudes about pizza and uncover emerging trends across restaurants and retailers in the U.S. The study found that 35% of Americans go out for pizza and buy frozen pizza at the store every month. This group was coined the “pizza lovers,” and 1,004 of them were asked questions to determine who they are, how they shop, think and behave, and what motivates their purchasing decisions.
The study revealed that the pizza lover in America looks quite the opposite from popular perception. A jaw-dropping 63% of pizza lovers in the United States are women! 41% of those women are Millennials and 68% of ALL pizza lovers exercise two or more times per week. So, not only are the majority of pizza lovers women, many of them are young and health conscious as well. To this group, natural ingredients and gluten-free options are very important, with 60% looking to avoid products that contain synthetic hormones, high fructose corn syrup, trans fat, and artificial preservatives. The research also determined that Millennials are driving many of today’s pizza trends and inspiring new behavior such as social sharing and turning to the Internet for pizza information.
Shared Jason Dorsey, co-author of the study and Millennial expert, “Understanding the actual makeup of today’s pizza lovers—in particular, the emergence of Millennials—will have a significant effect on every pizza retailer and restaurant. We are excited to deliver research findings that separate fact from fiction and give leaders the insight they need to make the most of changing pizza trends.”
Added Smart Flour Foods VP of Marketing Sameer Shah, “The findings of the study validate our mission as a brand and the products we have brought to the marketplace. Smart Flour Foods offers pizza that delivers great taste, texture and nutrition through the power of ancient grains and natural ingredients. It’s great to continually hear that our pizza is right in line with the priorities of today’s consumer.”
The white paper for the study goes into a detailed demographic breakdown of the pizza lover and offers unexpected insights into their buying behavior and purchasing decisions. It also offers action strategies for retailers and restaurants. To request an executive summary or white paper, email info@smartflourfoods.com or visit http://smartflourfoods.com/research/. Follow the discussion at hashtag #PizzaStudy2015.
About Smart Flour Foods
Smart Flour Foods creates great-tasting, gluten-free foods using the power of ancient grains. The company’s proprietary gluten-free flour blend, dubbed Smart Flour®, serves as the basis for all of its product offerings and contains the powerful whole, ancient grains sorghum, amaranth and teff. Smart Flour Foods is sold at grocery stores across the country and is the fastest growing brand in the pizza set of the natural grocery channel (SPINs 5/17/2015). Its foodservice products are also available at restaurants nationwide. For more information, visit www.smartflourfoods.com or find the brand on Facebook and Twitter.
About Center for Generational Kinetics
The Center for Generational Kinetics is the leader in Millennial generation research and strategy. The Center’s experienced team works with brands and employers across the globe. They lead original research that uncovers emerging generational trends and transform their findings into measurable solutions that grow sales, increase engagement and drive market share. Visit www.GenHQ.com or call (512) 259-6877 for more information.
Source: Smart Flour Foods
