As a champion for real, honest food since 1909, Tillamook is calling on Americans to declare independence from processed “American Cheese” by petitioning the White House to remove America’s name from processed cheese. In a series of print ads, digital banners and broadcast films conceived by 72andSunny, iconic American leaders like Abraham Lincoln, Betsy Ross, and George Washington band together to fight for America’s name and dignity by declaring processed “American Cheese” Un-American. In one short film, Abraham Lincoln, atop a grizzly bear, spears the processed cheese product, arguing its unworthiness of being called “American” and encouraging people to sign the White House petition.
“Un-American Cheese” is an extension of the “Dairy Done Right” campaign, conceived by 72andSunny. The “Dairy Done Right” campaign also includes The Tillamook Co-Op, where members can join Tillamook, online and for free, to have voting rights, access to board meetings, product idea submissions, exclusive foodie events, and more. Other digital “Un-American Cheese” art includes a shot of George Washington on top a flying bald eagle, donning an American flag and soaring above scorched American Cheese slices. In another image, Betsy Ross surfs a great white shark, lancing American Cheese slices while clutching the American flag.
Why: Processed “American Cheese” isn’t cheese at all. It is a processed cheese product comprised of as many as 18 ingredients including sorbic acid and sodium phosphate. According to the FDA, “American Cheese” can’t even be sold as real cheese but rather must be called a “cheese product.” “Something that’s called American should be real and natural,” said Tillamook Senior Director of Marketing John Russell. “We want to get people to start thinking more about their dairy choices and join Tillamook in the fight for authentic, real food.”
When: June 25 – July 4th. In honor of America’s independence, Tillamook hopes to garner 100,000+ signatures by July 4, 2015.
Where: Sign the White House Petition & share @TillamookCheese using #DairyDoneRight
About Tillamook County Creamery Association
Founded in 1909 as a farmer-owned cooperative, the Tillamook County Creamery Association (TCCA) prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every day, they have earned top awards for their cheese, ice cream, sour cream, butter and yogurt products made the Tillamook Way. For more information on Tillamook, visit Tillamook.com.
Source: Tillamook County Creamery Association
