GREELEY — JBS USA is one of the largest beef processors in the nation, but you wouldn't know it from looking at the Styrofoam trays in the grocery store.
Most of the company's sales are business-to-business, meaning grocers and restaurants brand the product, not JBS, said Bill Rupp, president and chief operating officer of JBS USA Beef, the unit responsible for all beef production.
That, however, could change, leaders of the Greeley-based company said Tuesday during an unprecedented media tour of its corporate headquarters, its Greeley beef-processing plant and its Kuner Feedlot, near Kersey.
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