McLEAN, Va. – To capitalize on the season for light and fresh meals, the National Fisheries Institute (NFI) Shrimp Council has launched an online initiative that encourages the enjoyment of shrimp and salad all summer with partner DeLallo, a leading Italian foods company.
The “Perfectly Paired” campaign harnesses the culinary creativity of some of America’s most-popular food bloggers, who are featuring healthy, unique dishes they’ve individually created utilizing shrimp and SaladSavors® salad toppings from DeLallo, a leading Italian foods company.
Sensational Salads with DeLallo and Shrimp
“We know summer is the season for fresh-food cravings. It’s the period when consumers are really on the lookout for new ways to incorporate flavorful salads into their diets,” said Judy Dashiell, Senior Vice President of NFI.
“Shrimp is a delicious salad topping, and our partnership with DeLallo and these influential food bloggers gives this healthy food pairing another layer of fascination, through some attention-grabbing recipes that utilize a wide variety of ingredients. Shrimp and SaladSavors are the perfect duo for customizing the mealtime experience. What’s more perfect for summer eating than a sensational salad topped with juicy shrimp and your other favorite accompaniments?”
“Perfectly Paired” celebrates the start of summer and the foods that set it apart. For the campaign, the Shrimp Council’s blogger ambassadors were invited to pair shrimp with some of their favorite SaladSavors flavors, to create tasty recipes well-suited to the season. The roundup of these food bloggers and their “Perfectly Paired” recipe postings:
- Damn Delicious – Shrimp, Asparagus and Zucchini Orzo Salad
- Lauren’s Latest – Antipasto Grilled Shrimp Salad
- Creme de la Crumb – Mediterranean Garlic Shrimp Salad
Through a combination of blog post readership and accompanying social media engagement, the online “Perfectly Paired” campaign in June alone has already garnered more than 6.7 million reader impressions.
“This collaboration showcases the versatility of shrimp, making it top-of-mind for the busy summer months,” Dashiell pointed out.
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About the NFI Shrimp Council
The mission of the NFI Shrimp Council is to promote shrimp as a nutritious and delicious protein. Council members source sustainable shrimp from around the globe for Americans to enjoy at home and in restaurants.
The NFI Shrimp Council Members
Censea, Devi Seafood, Eastern Fish Company, Great American Seafood Import Co., H&N Group, Harbor Seafood, High Liner Foods, King & Prince Seafood, Mazzetta Company, Rich Products Corporation, Sea Port Products, Tai Foong USA Inc.
Associate Members of the NFI Shrimp Council
Ananda Aqua Exports (P) Ltd., Asvini Fisheries Private Limited, Certified Laboratories, Inc., Charoen Pokphand Foods Public Company Limited, Coastal Corporation Ltd., Devi Seafoods, Ltd. India, Fortune Fish & Gourmet, Joseph C. Murray & Co. Inc, Londonderry Freezer Warehouse LLC, Los Angeles Cold Storage, MSeafood/ Minh Phu, Nekkanti Sea Foods Ltd., Preferred Freezer Services, PT. Bahari Makmur Sejati, PT. Bumi Menara Internusa, PT. CENTRAL PERTIWI BAHARI, PT. First Marine Seafood, PT. GRAHAMAKMUR CIPTAPRATAMA, PT. Indokom Samudra Persada, PT. Mega Marine Pride, PT. SEKAR BUMI Tbk , PT. Surya Alam Tunggal, Quoc Viet Seaproducts Processing Trading and Import- Export Co., Ltd., Rod International, Seajoy Seafood Corp, Wells Fargo Bank, Williams Clarke Company, Inc.
About the George DeLallo Company
The George DeLallo Company is a family owned and operated Italian foods manufacturer and distributor based in Jeannette, Pa., just outside of Pittsburgh. Along with specialty Italian products, the company offers a full line of olives and antipasti. Founded on a passion for great food and generations of family tradition, DeLallo for more than 60 years has made it easy to enjoy the best of the Mediterranean.
Source: National Fisheries Institute
