Food Lion LLC launched a new pricing strategy yesterday designed to bring prices down at its 1,300 stores.
The North Carolina-based grocer said thousands of products will be discounted when the strategy is completely implemented.
“This is not a oneor two-month promotion. It’s our pricing strategy moving forward,” said Christy Phillips-Brown, a spokeswoman for Food Lion.
Phillips-Brown would not discuss specific products nor exactly how much the discounts would be but said cuts will range across several categories including cereals, produce, milk and bread.
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