CASTROVILLE, Calif. (Feb. 17, 2010) — Just in time for peak artichoke volume this spring, Ocean Mist Farms has a variety of new point of sale (POS) material to help share artichoke information with shoppers.
The full set of materials includes posters, prices cards, recipe cards and other collateral in various sizes all designed to draw attention to the category and increase sales.
The point-of-sale materials are available online; users can visit the site, fill out the form and the order is fulfilled within two to three business days, pending the quantity request and inventory, said Kori Tuggle, marketing manager at Ocean Mist Farms.
Due to cultural practices, this year will be one of our largest spring crops out of Castroville in terms of volume, with plenty of promotional opportunities, Tuggle said. The antioxidant level of fresh artichokes is a powerful merchandising opportunity. Seventy-nine percent of survey respondents said that the fact that the artichokes are higher in antioxidants than any other vegetable would have a significant impact on future purchases. Ocean Mists point-of-sale draws attention to the artichoke display and educates shoppers about artichokes nutritional value.
Source: Ocean Mist Farms
