ASMI has been executing frozen and previously frozen Alaska Sockeye Salmon in-store demonstrations at retail chains across the country. The in-store demos are being executed in 10 different retail chains representing 4530 stores in the Pacific Northwest, California, the Rockies, Texas, the Midwest and Southeast during the month of May.
ASMI has scheduled over 5000 demos of Alaska sockeye salmon which have resulted in increased sales, displays and advertisements. To date, chains have reported an increase in sales that range from 69% to 243% over the same period last year. Chefs are using ASMI’s trademarked Cook it Frozen! techniques when demonstrating frozen portioned product.
For more information on Cook it Frozen! techniques please visit: http://www.wildalaskaseafood.com/slideshow/cook-it-frozen/
To read the rest of the story, please go to: Alaska Seafood Marketing Institute
