Fresh & Easy Expands Innovative Wild Oats Organic Bakery Offering

EL SEGUNDO, Calif.- Fresh & Easy is continuing to innovate in making organic products more available, affordable and now even more delicious with the introduction of some of the first lines of USDA-certified organic muffins, mini-muffins, and cakes to hit the market. The new items, which join an extensive offering of innovative, affordable, and organic Wild Oats products, are available exclusively at Fresh & Easy.

Made locally in Southern California in small batches with USDA-certified organic fruit and ingredients, the new bakery items have no artificial flavors, preservatives or colors like all Fresh & Easy and Wild Oats products. USDA-Certified Organic Wild Oats bakery items:

  • WILD OATS ORGANIC BANANA BREAD 13OZ $4.29
  • WILD OATS ORGANIC ZUCCHINI BREAD 13OZ $4.29
  • WILD OATS ORGANIC BANANA MINI MUFFINS 9CT $3.99
  • WILD OATS ORGANIC LEMON BLUEBERRY MINI MUFFINS 9CT $3.99
  • WILD OATS ORGANIC BLUEBERRY MUFFINS 7OZ $3.49
  • WILD OATS ORGANIC LEMON CRANBERRY MUFFINS 7OZ $3.49
  • WILD OATS ORGANIC COFFEE CAKE 16OZ $4.99

“Our new Wild Oats Organic bakery items are perfect for those looking to get high-quality organic products without breaking the bank,” said Fresh & Easy Bakery Manager Kristin Jolley. “These are truly innovative products that you simply can’t get anywhere else.”

These innovative new organic products join several other affordable lines of Wild Oats Organic bakery products:

  • WILD OATS ORGANIC GARLIC TANDOORI NAAN 2CT $2.99
  • WILD OATS ORGANIC TANDOORI NAAN 2CT $2.99
  • WILD OATS ORGANIC CHOCOLATE CHIP COOKIES 8OZ $2.99
  • WILD OATS ORGANIC OATMEAL RAISON COOKIES 8OZ $2.99
  • WILD OATS ORGANIC DARK DOUBLE CHOCOLATE CHIP COOKIES 8OZ $2.99
  • WILD OATS ORGANIC CHIA FLAXSEED BREAD 24OZ $3.99
  • WILD OATS ORGANIC WHOLE WHEAT BREAD $3.99
  • WILD OATS ORGANIC MULTIGRAIN BREAD $3.99
  • WILD OATS ORGANIC COUNTRY WHITE BREAD $3.99

Fresh & Easy is continuing its brand transformation as the chain focuses on delivering a new vision of modern convenience. The company is redeploying capital into development and growth, including a 3,000 to 5,000 square foot store to provide a higher level of convenience and greater density.

About Fresh & Easy

Since transitioning to new ownership in November 2013, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.

About Wild Oats

Wild Oats Marketing, LLC was formed by The Yucaipa Companies in December 2011 to bring back the much-loved and trusted Wild Oats brand. Founded in 1987 in Boulder, Colorado, as Wild Oats Markets, the original Wild Oats was a leading operator of natural and organic foods stores and farmers markets in North America, and grew to become the nation's second-largest natural and organic foods chain. For more information about Wild Oats, visit www.wildoats.com and follow the company on Twitter (www.twitter.com/wildoats) and Facebook (www.facebook.com/wildoatsmarkets).

Source: Fresh & Easy