Minnetrista, MN; February 16, 2010 During the summer of 2009, Golden Sun Marketing (GSM) announced the addition of qualitative research to their list of client services and recently completed a buyer/seller research study that examined sales tactics and relationships as a means to developing strategic sales partnerships.
The results of the study are available in a new whitepaper, titled Analyzing Opportunity Gaps in Buyer/Seller Perceptions and the Impact on Strategic Partnerships. The paper provides insight into the buyer seller relationship as gathered through personal interviews with industry professionals and provides a rare glimpse into the misconceptions and realities of what buyers and sellers are really thinking and the opportunity gaps it creates.
The whitepaper is available for immediate download at www.goldensunmarketing.com by clicking on the research tab provided on the homepage and covers key topics regarding communication, innovation and developing effective sales presentations.
Since 2004, GSM has focused on helping clients identify actionable opportunities for long term growth focused on strategic selling. Don Goodwin, Owner of GSM commented, I was eager to undertake this research project to corroborate my personal retail experiences and that of my peers. At GSM we believed this type of research project would provide tangible action items that would complement our existing services and provide the industry with authentic feedback that can be used to develop tactical sales strategies.
Goodwin continued, The dynamic relationship between buyers and sellers in the produce industry is rarely understood and GSM welcomes the opportunity to help our clients and the industry as a whole create opportunities to drive strategic partnerships that promote successful category programs.
In addition to the whitepaper, the comprehensive research report covering what buyers and sellers really think about sales presentations, communication, innovation, food safety, category management, sharing information, sustainability and more will be available for purchase in March. In addition to expanded topics and information, the full research report will include action items for developing tactical sales strategies.
Source: Golden Sun Marketing
