Consumers are very demanding when it comes to what appears on their plates and their preferences are constantly evolving and often vary at a local level.
At Puratos, we focus on accurately charting these preferences and translating them into business opportunities for you, our customers. This allows us to help you innovate while offering a reliable follow up along the path.
To do so, we have developed our own set of tools to closely monitor what drives consumer choices and invested in an innovative way to do qualitative sensory market research;
the Sensobus ten years ago, the Sensobox and the Sensovan more recently.
There, consumers exchange on flavours, appearances and textures, from tri-testing to concept testing.
To read the rest of the story, please go to: Puratos
