DALLAS and NEW YORK — Borden Dairy Company, parent for LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Dieste will manage the brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets.
According to LALA's Director of Marketing, Desiree Johnson, "The decision to work with Dieste came after a long agency review process. Dieste's business acumen, strategic thinking and breakthrough creative were clearly evident through out the process."
LALA, the premier dairy company in Latin America has an important and growing presence in the U.S. through its local brand, Borden, creating branded advantage in the marketplace through innovation and marketing investment.
"We have an immense amount of pride to be working for a company who can provide healthy solutions for consumers," said Tony Dieste, Chairman and Founder of Dieste, Inc. "Health and nutrition is a cause that's very personal for many of us, which makes us all the more passionate about working with such a great organization. We believe a strategically sound positioning and a brilliant, break-through platform will engage more people to enjoy LALA portfolio of leading dairy based offerings."
About LALA USA:
Borden Dairy Company, headquartered in Dallas, Texas, employs approximately 3,900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.
Additional brands include Promised Land Dairy, Frusion, LALA and Nordica. Promised Land Dairy produces rich and creamy white and flavored milks and creams from pampered Jersey cows. Frusion yogurt smoothies deliver intense fruit flavor in convenient drinkables. LALA produces yogurts, yogurt smoothies, probiotic dairy beverages, Mexican style cream, and milk. Nordica offers high quality cultured dairy products including cottage cheese, dips and sour cream, each made through a natural processing method.
Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder did. For more information, visit www.bordendairy.com.
About Dieste, Inc.
Dieste, Inc., the company for the new multicultural connected age, develops creative solutions and services to grow our clients businesses. As an innovator in our field and the most awarded agency in it's class, Dieste, Inc. is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC). Dieste, Inc. is located in New York, NY, and Dallas, TX. www.dieste.com
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
Source: Dieste, Inc.
