BUFFALO, N.Y. – While global food giant Rich Products Corporation continues executing its aggressive worldwide growth strategy, the company also has ramped up its mission to provide new, innovative, on-trend products and solutions to customers, thanks to the recent opening of the $18.5 million, 84,000-square-foot "Innovation Center and Atrium @ Rich's."
With $3.3 billion in annual sales, Rich's is known throughout the industry for its innovation, dating back to the invention in 1945 of Rich's Whip Topping®. This year, the company – which now operates 34 plants around the world – is celebrating 70 years of innovation that have made it a leading supplier to the foodservice, in-store bakery and deli, and retail marketplaces.
As part of Rich’s goal to be “the Trusted First Choice” for its customers, the new state-of-the-art Innovation Center – at Rich’s World Headquarters, in Buffalo, N.Y. – equips associates with ample technology for sharing insights, exploring new product opportunities, showcasing items for customers, and supporting the company’s global network of plants and R&D facilities.
With the Innovation Center, Rich’s is poised for new levels of global growth. The fascinating business and social complex features a creative physical design for enhanced collaboration and cutting-edge meeting functionality.
The center features broadcast-enabled presentation and learning areas and an ultra-modern test kitchen equipped with advanced communications technologies. Its operations provide improved speed and flexibility for teams from Rich’s sales, marketing, research and development, and culinary functions to drive innovation and attack problem-solving together with customers. The dazzling Atrium centerpiece also serves as a popular event space for the Buffalo community.
Further plans for the Innovation Center complex include a redesigned research-and-development lab; an enhanced, world-class sensory evaluation center; and a global video library of food product information that can be accessed from anywhere electronically.
With US $3.3 billion in annual sales, Rich's is known throughout the industry for its innovation, dating back to the invention in 1945 of Rich's Whip Topping®, the world’s first frozen, non-dairy whipped topping. In 2015, the company – which now operates 34 manufacturing plants around the world – is celebrating 70 years of innovation that have made it a leading supplier to the foodservice, in-store bakery and deli, and retail marketplaces.
About Rich Products Corporation
Rich Products Corporation is a family-owned global food company defined by innovation and an unparalleled commitment to treating its customers, associates, and communities the same way… Like Family. Since 1945, Rich’s has been committed to developing food solutions that raise the standards for quality, safety, convenience and efficiency for its customers. As a leading supplier to the global foodservice, in-store bakery and retail marketplaces, Rich’s posts annual sales exceeding $3.3 billion, operates 34 manufacturing facilities spanning six continents, and employs more than 9,200 people across the world. Additional company information can be found online (www.richs.com), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).
Source: Rich Products Corporation
