ST. LOUIS (February 2010) The expert Produce Teams at Schnucks are ready to teach shoppers about the wide variety of specialty citrus fruits now in season. On Saturday, February 27, from 9 a.m. to 5 p.m., Schnucks and Logli locations are hosting Friedas Produce University, a fun, hands-on way for shoppers to brighten up their winter with the delicious varieties of specialty citrus now available.
Taking place at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the 8-hour Produce University open-house provides an opportunity for customers to see, touch, taste and ask questions about a variety unique and lesser-known citrus fruits.
The February 27th session will cover several citrus varieties, including Moro Blood Oranges, Melogolds, Shasta Mandarins, Kumquats, Meyer Lemons and Pummelos. Friedas and Schnucks have partnered on this ongoing produce education program for several sessions now, each with a different product mix. Specialty Citrus varieties were selected for their volume availability and sales-building potential for this winters session.
Produce University positions our Produce Teams as knowledgeable and dependable resources,” said Mike O’Brien, Vice President of produce at Schnucks. Each session begins with a produce manager training seminar, prior to the in-store event, to familiarize the teams with the featured products. Friedas marketing team provides in-depth product fact sheets on each item, in addition to point-of-sale signage for each store, along with informational brochures for shoppers.
Since 1989, Frieda’s Produce University has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers produce departments. As more people cook at home, shoppers are seeking exciting new ingredients to spice up meals. Produce University provides the information shoppers need to boldly go into their produce aisles and taste something new, said Karen Caplan, president and CEO of Friedas, Inc.
Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 106 stores (including five Logli stores) and 103 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. Learn more at www.schnucks.com.
Friedas is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda’s, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda’s has emerged as the nation’s premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Friedas to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming.
Source: Frieda’s Inc.
