DOWNERS GROVE, Ill.- Sara Lee North American Retail announced today the
launch of Hillshire Farm Chicken Hardwood Smoked Sausage, a better-for-you
alternative for consumers who love the taste of sausage, but prefer a lower-fat,
poultry option. With 60 percent less fat than its traditional sausage
counterparts, Hillshire Farm Chicken Hardwood Smoked Sausage contains no MSG or
MSC and can be substituted into almost any recipe, or used in a delicious new
creation of your own.
Made from delicious chicken and spices, Hillshire Farm Chicken Hardwood Smoked
Sausage has a distinctly light flavor that lends itself well to a variety of
other ingredients, making cooking with it much more interesting. According to a
recent study conducted by The NPD Group on national eating trends, the number of
consumers preparing meals at home has sharply risen due to the uncertain
economy2 and Hillshire Farm Chicken Hardwood Smoked Sausage offers both an easy
and economical way to enjoy a great tasting meal.
With American families consuming more poultry than ever before, Hillshire Farm
fills a void in the marketplace with the introduction of Chicken Hardwood Smoked
Sausage, said Tim Roush, vice president, lunch and dinner brands, Sara Lee
North American Retail. We know that offering our consumers variety, as well as
an economical and lower-fat option, are most important. Introducing Hillshire
Farm Chicken Hardwood Smoked Sausage to the marketplace is a natural next step
in our on-going commitment to bringing consumers delicious choices that meet
their ever evolving needs.
Hillshire Farm Chicken Hardwood Smoked Sausage can be prepared in many ways. Try
it in a grilled Panini sandwich, as a unique pizza topping or as a beef
substitute in your favorite skillet, stir-fry or pasta recipe. For a smoky
grilled flavor, skewer it with vegetables for shish kabobs, or add it to
Jambalaya, Gumbo or Red Beans and Rice. Hillshire Farm Chicken Hardwood Smoked
Sausage can be sauted, baked or barbequed, and is versatile enough for the
whole family to enjoy.
About Hillshire Farm
Hillshire Farm has been providing quality meat products since 1934. Our products
are versatile, easy to use and are available in convenient stay-fresh packaging
in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality
meats includes Hillshire Farm sausage products, such as Hillshire Farm Smoked
Sausage, Hillshire Farm Link Sausage and Hillshire Farm Lit’l Smokies cocktail
links. Visit www.gomeat.com for additional information.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and
customers around the world. The company has one of the world’s best-loved and
leading portfolios with its innovative and trusted food, beverage, household and
body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm,
Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands
generate approximately $13 billion in annual net sales covering nearly 200
countries. The Sara Lee community consists of 41,000 employees worldwide. Please
visit www.saralee.com for the latest news and in-depth information about Sara
Lee and its brands.
Source:
Sara Lee Corporation
