TILLAMOOK, Ore. – Tillamook County Creamery Association, the 106-year-old farmer-owned cooperative from Oregon, unveils a new online community today that will help shape the future of the company. “The Tillamook Co-Op” will empower consumers to take a more active role in understanding and influencing their dairy products. Members of The Tillamook Co-Op will have access to exclusive content including membership meetings, product idea submissions, voting platforms, invitations to exclusive food events and the opportunity to take part in a microloan program powered by KivaZip to support community food projects in need.
The Tillamook Co-Op is part of a new “Dairy Done Right” brand campaign which promises transparency and innovation. Increasingly, consumers have learned to apply a level of care and scrutiny when purchasing meat and vegetables, but most don’t follow the same standards when choosing dairy. Since its founding in 1909, Tillamook has believed that people deserve real, honest food that makes them feel good every day. By shortening the distance between farms and consumers and committing to make five categories of dairy products in the most natural way possible, Tillamook is educating consumers about the value of supporting sustainable food, local agriculture and natural ingredients.
“We are excited to launch this new brand campaign, which we believe will build deeper connections with consumers and contribute to the broader conversation about real food,” says Patrick Criteser, president and CEO of Tillamook. “Our century-old, farmer-owned values guide how our ingredients are sourced, how our farms are cared for and how our five categories of products are made. ‘Dairy Done Right’ and The Tillamook Co-Op express our longstanding ideals in a modern way.”
Tillamook chose to adopt the name ‘Co-Op’ for this new fan-based community because it reflects the company’s mission and conveys the collective feeling they are hoping to achieve through both online and real life experiences for members. The Tillamook Co-Op is free to join, and through it, Tillamook is bringing the real food movement to life by connecting, inspiring and celebrating community members.
“By engaging in a transparent, two-way relationship with fans through The Tillamook Co-Op, we hope to create change that reaches far beyond Tillamook, and even beyond dairy,” says John Russell, senior director of marketing at Tillamook.
For more information and to join The Tillamook Co-Op, please visit Tillamook.com. Join the conversation on social media using the hashtag #ForRealFood.
About Tillamook County Creamery Association
Founded in 1909 as a farmer-owned cooperative, the Tillamook County Creamery Association (TCCA) prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every day, they have earned top awards for their cheese, ice cream, sour cream, butter and yogurt products made the Tillamook Way. For more information on Tillamook, visit Tillamook.com.
Source: Tillamook County Creamery Association
