In an evaluation held last year, standholders suggested looking for possibilities to make the trade fair more attractive for commercial visitors. Combining both events led to the desired result and was well received by the participants. Florists are an interesting target group for growers as they have lots of information about their products. They talk to consumers in their shop and can gauge their reactions to the flowers and plants directly.
Knowledge, inspiration and networking during Florist Event
The Florist Event was well attended with around 400 visitors. The florists were inspired by both the trade fair and the Florist Event. Vitas Kersbergen from FloraHolland spoke about the Dutch consumer, and Ivo van Orden from Flower Council Holland presented the upcoming campaigns. Pim van den Akker from Flower Factor then took the stage and enchanted the many visitors by making different arrangements. The attending florists pushed to the front so they wouldn't miss anything of Van den Akker's impressive way of working. The Event was also a great opportunity for florists to network.
To read the rest of the story, please go to: FloraHolland
