The Beef Checkoff this week announced the launch of a new website, at VealFoodservice.com. The site is a mobile-friendly digital hub for all of the checkoff's veal-foodservice marketing efforts. Visitors can search recipes by cuisine, cuts and/or menu and discover up-to-date nutrition information, cooking methods, seasonings/companions and featured chefs.
The site currently is hosting the “Win a Free Trip to the Center of Plate Training” Sweepstakes. The winner will receive a three-day trip to the Center of the Plate Training® Conference. The conference will be conducted in College Station, Texas on June 2–4, 2015, and will provide participants with detailed instruction in meat-cut specifications by demonstrating how carcasses are converted to cuts commonly used in retail and foodservice.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
UNDERSTANDING THE BEEF CHECKOFF PROGRAM
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
