NEW KENSINGTON, PA – Yerecic Label, a label manufacturer for the produce industry, announces the launch of their Safety Reseal label.
The Safety Reseal construction inspires consumer confidence while providing convenience through various features. This label construction keeps clamshells closed during transit, ensures product safety through tamper evident features, allows customers to reseal packages to maintain freshness while providing ample room for brand information.
“As a company, we are always watching for market issues that our products can solve,” said VP of Sales and Marketing Rich Thoma. “Some retailers are mandating sealed produce over a certain weight and we’ve also observed rubber bands and masking tape applied at retail around produce clamshells to keep them sealed – we knew we could develop a better solution.”
The Safety Reseal label allows growers and retailers to put important product information, such as serving suggestions, recipes and storage information, on the back of the label. The back printing provides ample room for brands to incorporate their prime label design, nutritional facts and consumer information onto the multi-function label.
“Consumers are looking for convenience in every aspect of supermarkets especially on the fresh perimeter,” said Yerecic Label President Art Yerecic. “The re-sealable feature on the label allows the valuable product information to stay in-tact as consumers open the packaging and reseal to maintain freshness.”
Experts estimate that a piece of produce is handled approximately 20 times prior to consumer purchase. With the increased focus on food safety, shoppers are more vigilant than ever on what comes in contact with their food. The tamper evident feature on the Safety Reseal label assures consumers that their product has not been altered or touched during transit from the farm.
The Safety Reseal label addresses numerous category needs in one product by maximizing the brand message on pack through back printing, ensuring product safety with tamper evident
features and providing consumer convenience through re-sealable properties.
About Yerecic Label
Yerecic Label is located in the Westmoreland Business and Research Park in New Kensington, PA in a facility designed for cellular lean manufacturing. With our Esko Graphics HD and DuPont FAST pre-press/plate system delivering magazine quality images, the possibilities of what Yerecic Label can help you accomplish are endless. To learn more, visit www.YLfresh.com
Source: Yerecic Label
