Soledad, CA – Braga Fresh Family Farms announced they have added a new member to their team, Greg McAlister as Vice President, Retail Accounts.
As Vice President, Retail Accounts, McAlister will be responsible for developing key customer relationships with a focus on continuing to expand distribution of the Josie’s Organics line of fresh organic vegetables into major retailers and distributors throughout North America.
Greg has more than 30 years of experience in the fresh produce industry, including nearly 25 years of successful sales growth and management with Grimmway/Cal Organic Farms. Prior, as one of the first produce team leaders at Whole Foods Market when the chain had only two stores, McAlister helped establish fresh produce merchandising and procurement standards as the popular retailer began to grow.
At Braga Fresh, McAlister will report to President and CEO, Rod Braga, and will work closely with Vice President of Sales, Peter Cling, and Director of Sales, Roger Zardo, building upon their success with the Josie’s Organics brand.
“We’re committed to making Josie’s Organics the premium fresh organic brand,” said Rod Braga. “In a relatively short timeframe, Josie’s Organics has been well received throughout the U.S. and now into Canada. Greg has the knowledge and relationships to guide our continued expansion in a smart, strategically-sound manner and we feel privileged to have him join our team.”
“I’m excited about Braga’s plans for the Josie’s Organics brand and the company,” McAlister said. “Braga has a great reputation, and opportunities like this are rare and special, so I appreciate having another chance in my career to join a young organization and contribute to its success early on with my industry experience.”
McAlister can be reached at Braga Fresh at (831) 678-3835 or greg@bragafresh.com.
About Braga Fresh Family Farms:
Braga Fresh Family Farms sells organic and conventional fresh vegetables to the retail market under the labels Josie’s Organics, Fresh n Healthy, and Golden State Broccoli. Braga Fresh is part of the vertically integrated Braga family of farming companies, headquartered in Soledad, California since 1928 and still led today by third-generation farmers producing in California and Arizona. For more information call (831) 678-3835 or visit bragafresh.com.
Source: Braga Fresh Family Farms
