Bridgeport, CT — GoECart the leading provider of on-demand ecommerce
solutions, today announced the launch of a dynamic new ecommerce website,
FlowerSpot.com, developed using GoECart’s middle market ecommerce platform.
Thanks to a variety of innovative features, the new site is destined to become a
vibrant online destination for buyers of all things that bloom.
FlowerSpot leveraged the award-winning GoECart technology and enlisted the help
of the GoECart professional services team to achieve a fully customized
ecommerce solution within budget and in approximately 120 days. With the launch
of www.FlowerSpot.com earlier this week, the company is poised to compete with
the major online florists.
Richard Rees, FlowerSpot.com General Manager said, “FlowerSpot.com selected
GoECart because we needed a complete and robust ecommerce platform that could be
fully tailored to our needs and allow us to communicate and engage with
customers in unique and interactive ways. The GoECart team was able to deliver
on even our most complex technical requirements in record time with meticulous
attention to detailwe couldn’t be more pleased with the results.”
The storefront features a plethora of features and options that were customized
to FlowerSpot’s business model. FlowerSpot leveraged GoECart’s flexible software
architecture and vast ecommerce expertise in building the storefront. Special
features of the new site–developed in part using cutting-edge AJAX
technology–include:
- Site personalization, including a customized checkout process that is optimized
for higher conversions and remembers customer details - Social and viral marketing capabilities designed to encourage repeat orders,
such as free event reminders and personalized greeting cards - An intelligent delivery calendar driven by customer delivery zip codes and the
physical location of the website visitor - A ground-breaking Intelligent SEO capability that automatically optimizes web
pages in the storefront for display in the major search engines like Google,
Yahoo!, and Microsoft Bing
The back-end administrative capabilities of FlowerSpot.com compliment the
innovative features on the storefront. These include:
- A vendor administration capability that allows several of FlowerSpot’s
nationwide warehouse partners to manage inventory and order fulfillment - Tight integration with FedEx Ship Manager API, including: Shipping Rate
Calculation , Service Selection, Label Generation and Address Verification and - Automatic and intelligent routing of orders to appropriate warehouses
based on inventory levels and customer delivery address - Automatic, intelligent assignment of the best warehouse vendors using
multiple delivery logic parameters, including zip code distance calculations
With GoECart’s support for a Thriving Partner Ecosystem of best-in-class
software and service providers, the new site also includes integration with
MaxMind for intelligent auto-routing of time sensitive orders based on customer
location, FedEx (Nasdaq: FDX) for world class shipping services and proactive
customer delivery address verification; GeoTrust (Nasdaq: VRSN) and McAfee
Secure (Nasdaq: MFE) for security and compliance; Omniture (Nasdaq: OMTR) and
Google (Nasdaq: GOOG) for web analytics; ShareThis for social bookmarking, and
several others.
Amazingly, this all happens while ensuring absolute freshness of flowers
delivered to the customer doorstep seven days a week. Flowers are in-transit for
a maximum of one day.
“The new FlowerSpot.com site is a shining example of how an innovative merchant
like FlowerSpot can combine outside-of-the-box thinking with GoECart’s
flexibility to achieve a highly customized ecommerce site. We are thrilled to
welcome FlowerSpot to our ever-growing family of clients,” said Manish Chowdhary,
GoECart’s CEO.
“GoECart provided us with the perfect two-pronged approach in an ecommerce
partner based on both technical competency and strategic alignment. GoECart
offers spectacular core ecommerce options and features, while being nimble,
agile, and scalable to allow flexibility and personalization as our online
strategy evolves and customer base matures,” added Richard Rees, General Manager
of FlowerSpot.com.
About FlowerSpot.com
Flowerspot.com is an exciting new online fresh-cut flower company. As a new
sister company of the Native Floral Group, we are one of the largest fresh
flower bouquet companies in the USA delivering over 100 million flowers a year.
Over the last 18 years we have combined the strength of talented designers and
excellent farm relationships to provide fresh flowers at wholesale prices
Flowerspot.com utilizes the strategic locations of the Native Floral Group
across the nation to rush flowers from farm to customer. This fast and efficient
combination provides consumers with farm fresh flowers, beautifully designed and
delivered overnight, all at wholesale prices! At Flowerspot.com, we pride
ourselves on “Delivering 100+million smiles a year.”
About GoECart
GoECart empowers merchants and retailers of all sizes with innovative, on-demand
ecommerce solutions designed to address the challenges of the ever-changing web.
Hundreds of organizations rely on GoECart every day to Sell more merchandise
online and compete more effectively. GoECart’s proven technology solutions offer
the ultimate in reliability, scalability, and flexibility demanded by the
world’s busiest ecommerce sites. GoECart’s Thriving Partner Ecosystem provides
the ultimate network of best-in-class ecommerce solutions providers to deliver a
rich, immersive experience expected by today’s savvy web shoppers. And our team
of passionate ecommerce experts keeps our clients at the forefront of ecommerce.
Source:
FlowerSpot.com
