ST. SIMONS ISLAND, Ga. – During the Lenten season – traditionally the time of year when most seafood in the U.S. is sold – SeaPak Shrimp & Seafood Co. again is concentrating on keeping the frozen food aisles bustling.
Beginning in early February and continuing for nearly eight weeks, the nation’s No. 1 shrimp brand in the frozen specialty seafood category is intensifying its visibility as a meal-planning resource along various points in the consumer’s path to purchase, through a campaign designed to encourage people to up their consumption of shrimp and seafood.
SeaPak’s promotional program for Lent 2015 focuses on showing moms and other meal-makers numerous ways to make the daily task of dinnertime both simple and delicious, through multiple meal plans, recipe ideas and generous cost-saving opportunities that include a sweepstakes featuring enough food to make flavorsome feasts for a year.
“Busy families who cherish tasty and wholesome dinners often are challenged by the time it takes to both plan and prepare satisfying meals on a consistent basis,” says Daryl Miller, Director of Marketing, SeaPak Shrimp & Seafood Co. “During the season of Lent, we want to make it as easy as possible to bring the taste of the coast to the table and to share it with family and friends.”
Meal-Planning Bloggers
One way SeaPak is providing dinnertime solutions is a series of weekly meal plans created from some of the brand’s blogger relationships.
During the campaign, SeaPak will be shining a spotlight popular food and lifestyle bloggers, who each will be sharing a five-day meal plan for making dinnertime run as smoothly as possible during the week.
Each blogger’s five-day plan will incorporate SeaPak shrimp or seafood in at least two of the meals, ensuring that families meet the U.S. Department of Agriculture’s dietary recommendation of two servings of seafood per week.
Subscribers to SeaPak’s “Coastal Catch” e-newsletter and followers of the brand on social media will be regularly informed about the blogger meal plans, with a total of 15 weeks of five-day meal ideas being offered to consumers.
Coupon Blitz
The blogger meal plans start appearing the week of Feb. 16. Even before then, SeaPak will be encouraging consumers to visit the frozen seafood aisle, beginning with widespread coupon distribution scheduled for Sunday, Feb. 8. A freestanding insert, with a coupon worth $1.50 off one SeaPak product package 8 ounces or larger, will be circulated that day in newspapers around the country.
The print savings offer will be supplemented with coupons found both online at Coupons.com and through in-store coupon machines at selected retailers.
In some retail locations, SeaPak will be drawing even more attention within the grocery aisles, through the placement of shrimp and seafood recipe suggestions, plus banners and balloons.
SeaPak’s Grocery Grab Sweepstakes
Perhaps the most-exciting cost-saving opportunity SeaPak is offering consumers during the Lent campaign is the chance to win a meal-planning bonanza of a year’s worth of SeaPak product and one year’s worth of grocery money. In SeaPak’s Grocery Grab game, participants become eligible for a chance to win the grand prize by completing a handful of questions and opting into the sweepstakes. In addition, every participant receives recipe suggestions (based on answers supplied during the game), a printable shopping list and a coupon.
Beginning February 17, the sweepstakes will be hosted on SeaPak.com, where consumers will also be able to find additional recipe suggestions, a recipe how-to video, coupon information and more.
Shrimp and seafood lovers can take advantage of the various campaign offers by visiting the SeaPak website or SeaPak’s pages on Facebook, Pinterest or Instagram. For additional SeaPak product and recipe information, visit SeaPak.com.
About SeaPak
SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 65 years. From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings “the Taste of the Coast” to tables across the country.
SeaPak produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category. It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here. For more information about SeaPak, visit SeaPak.com.
About Rich Products Corporation and the Consumer Brands Division
Rich Products Corporation is a family-owned global food company defined by innovation and an unparalleled commitment to treating its customers, associates and communities the same way…Like Family. Since 1945, Rich’s has been committed to developing food solutions that raise the standards for quality, safety, convenience and efficiency for its customers. As a leading supplier to the global foodservice, in-store bakery and retail marketplaces, Rich’s posts annual sales exceeding $3.3 billion, operates 34 manufacturing facilities spanning six continents, and employs more than 9,200 people across the world. Additional company information can be found online (richs.com), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).
Rich Products Corporation’s Consumer Brands Division the successful portfolio of Rich’s products sold to consumers at retail grocery and club stores nationwide. In addition to SeaPak, other brands managed by the Consumer Brands Division include Farm Rich snacks and appetizers, which help mom “Keep ’em happy”; Casa Di Bertacchi, maker of authentic Italian meatballs; hand-pulled, hickory-smoked Byron’s BBQ; and Coffee Rich non-dairy creamer, the perfect non-dairy choice for coffee, soups, stews, casseroles, desserts, gravies and more.
Source: Rich Products Corporation
