DUBLIN– Research & Markets has announced the addition of the "The Yogurt Market and Yogurt Innovation, 2nd Edition" report to their offering.
The yogurt and yogurt drink market is a dynamic category both in the U.S. and worldwide, marked by constant innovation. The category has been revolutionized in recent years by Greek yogurt, which has surged from being from just a sliver of the yogurt market in 2007 to becoming the most important trend in the industry, albeit at the expense of non-Greek yogurt dollar and unit sales. More than 50% of sales can now be attributed to Greek yogurt. However, Greek yogurt's ascendance has slowed, and the industry is looking for additional ways to keep the momentum going.
The Yogurt Market and Yogurt Innovation, 2nd Edition takes a comprehensive look at the market for yogurt, both in the U.S. and globally. The report examines the trends driving growth in the category. Readers will learn about fast-growing brands and rising stars; the big gainers in brand share; the diverse range of yogurt products; demographics and psychographics of the yogurt consumer, and information on consumption habits; and the new, engaging ways in which yogurt marketers are connecting with customers.
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