There’s a strong sales upside around offering innovative BAM cuts. Nearly 60% of shoppers say they’ll purchase BAM products in addition to the beef products they normally buy (vs. replace them).
Use the resources below to merchandise and market the BAM cuts and train your meat department on how to cut the Top Loin, Ribeye and Sirloin subprimals into smaller, more appealing portions.
Contact us to learn how to make the BAM program work for you and your meat department.
To read the rest of the story, please go to: The Beef Checkoff