Wolcott, NY – Fowler Farms are offering their first eat brighter!™ branded apple bag and box to retailers.
Fowler Farms is a 6th generation family business that has been growing apples in the Wolcott, NY are since 1858. Our farms today are located within 20 miles of Wolcott with operations in four surrounding communities. Our work force is comprised of over 100 local employees and grows by another 250 for seasonal labor as needed. As a vertically integrated company Fowler Farms controls everything from the nursery rootstock to the final orchard planting of about 2200 trees per acre. Operations include apple production, storage, pre sizing, packing, shipping, and marketing throughout the USA. Fresh apple cider is an additional product line and allows us to market a premium blend of seven varieties as well as single variety cider for SweeTango and Honeycrisp. As the first apple grower to sign up for the eat brighter! campaign Fowler Farms is excited to help influence new consumers to the apple category.
We are so excited to have Sesame Street characters on our Fowler apple bags. Fowler Farms apples are a perfect match for the eat brighter! movement. We are proudly supporting this program as it will help get healthy apples on more plates and in more lunchboxes. Who can say “no” to Elmo? Not me! – Jennifer Sutton, Fowler Farms, Sales
Fowler Farms will continue to roll out their ‘ear brighter!’ go-to-market strategy through 2016 to their customer base.
“We’re thrilled to see the work that Fowler Farms, an early adopter of the ‘eat brighter!’ program, will begin to roll out in retail and reach consumers,” says Cathy Burns, PMA president. “Their commitment to changing the conversation of marketing fresh produce is inspiring. We all want to see children and their families eat more fresh fruits and vegetables, and Fowler Farms is working to make that happen.”
For more information about ‘eat brighter!’, visit pma.com/eatbrighter.
Source: Fowler Farms
