The availability of cruelty-free, fully-sustainable, free-range beef is
prompting the carnivorous conversion among the rich and not-so-famous.
The trend started a couple years ago, when vegan actress Jennifer Connolly gave
in to her pregnancy cravings for turkey burgers. Next, former-vegan actress,
Mariel Hemingway, who starred in Woody Allen’s Manhattan, began touting the
virtues of buffalo meatloaf and grass-fed pot roast. Recently, acclaimed
vegetarian chef and cookbook author Mollie Katzen admitted that she too has
started eating meat.
Many consumers say humanely raised beef is a kinder, gentler form of
cattle-raising which mitigates the factors that caused them to become vegetarian
or vegan in the first place.
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