Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population and will have more than $200 billion in spending power by 2017 according to Advertising Age. So how can you tap into these adventure seeking, tech-savvy, always-on social media maven’s wallets? Particularly when Millennials are moving away from the traditional grocery chains their parents shop in and opting towards specialty, mass retailer, club and convenience stores, as reported by Barkely.
Let Millennials participate in your marketing.
Millennials like to be co-creators. Invite them into your stores and listen to their ideas. Hire Millennial bloggers to create content other Millennials can relate to and publish it on your owned channels. Use platforms such as Pinterest where many Millennial shoppers check for “what’s for dinner” ideas. Make sure you have a variety of ideas that fit their diverse needs: healthy, spontaneous, easy, and adventurous. Take full advantage of the platform, integrate Pinterest and in store shopping by pointing the customer to recipes online, while using online recipes to drive traffic in-store.
Millennials want to lead healthy lifestyles and crave adventure.
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