Every segment of the retail industry has peaks and valleys in its sales
forecast: It’s a normal lifecycle that’s driven by the nature of the products
being sold.
For example, with Valentine’s Day nearly here, the floral industry is ramping up
for one of its biggest seasons. According to the Society of American Florists,
nearly one-third of all adults bought flowers or plants as gifts for Valentine’s
Day 2009.
Think of it this way: one out of every three people that walks into your store,
flips through the pages of your catalog or visits your Website already has plans
to buy flowers for Valentine’s Day.
Such insight into customer intent is a rare commodity that presents a huge
retail opportunity. Traditional thinking would suggest only seasonal products,
such as flowers and chocolates, can benefit from exogenous spikes in demand.
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