Global snack sales totaled $374 billion last year.2 Hectic schedules have led to a significant rise in the number of people using snacks as meal replacements. According to Nielsen’s recently released Global Survey of Snacking, more than three-quarters of respondents eat snacks to satisfy hunger between meals, while 45% choose them as a meal replacement.
Five snacking trends:
• Ingredients matter. And less is more.
Today’s consumers want snacks with all-natural* ingredients that are low in sugar, salt, fat and calories. One-third of consumers say they seek out snacks that are high in fiber, protein and whole grains.
• More flavors means broader appeal.
Consumers are less inclined to waste calories on snacks if they don’t find the flavors they most desire.
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