Consumers crave the taste and nostalgia of pie, while also sampling new smaller serving sizes, flavors and convenience at all retail channels.
Few things in life are quite as American as apple pie, and now those gooey and buttery slices aren’t just reserved for celebrations. Consumers craving a taste of nostalgia and comfort are propelling pie sales year round, and sampling smaller serving sizes, unique flavors and convenience at all retail channels.
This trend was actually predicted back in 2010 by food and media analysts, billed as a high-stakes pies vs. cupcakes face off in the bakery department (in which there are arguably no losers). But sales growth proved to be slower than the hype. Today, however, pies’ slow but steady sales growth is outpacing its other in-store bakery competitors including cookies, cakes and specialty desserts reported New York-based The Nielsen Co.’s The Power of Pie as an Everyday Dessert,
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