Giant retailers like Walmart and Amazon see groceries as the next frontier in e-commerce, and one food giant is taking the East Coast by storm. CBS News' Vinita Nair took an inside look at the online grocery service showing up at front doors for more than a decade.
At 6 a.m., FreshDirect drivers Raymond Talovern and Jonathan Hudgesbeth are making their way to New York City's West Side. All the groceries they're delivering were ordered by customers online; everything from paper towels and cases of bottled water to sushi-grade seafood and homemade pastries.
It's all prepped and processed at the company's 300,000-square-foot warehouse in Long Island City, New York. CEO Jason Ackerman co-founded the business 12 years ago.
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