LOUISVILLE, Colo.– Door to Door Organics, a leading natural and organic online grocer, continues its high-growth trajectory with an aggressive focus on expansion by bringing its local, natural and organic produce and curated grocery delivery services to Milwaukee beginning in spring 2015. This new market launch is the first following the company’s recent round of $25.5 million in Series B financing, which was secured in part to fuel Door to Door Organics’ expansion into additional markets. The company plans to announce additional markets before the end of 2015.
The online grocery industry is projected to grow from approximately $23 billion in 2014, which accounts for 3.5 percent of total online and offline grocery spending, to nearly $100 billion by 2019, representing 12 percent of total grocery spending. Door to Door Organics’ strategic growth model is built around a lean, iterative approach to both market expansion and product development. By targeting a mixture of mid-level and Midwest markets, as well as the Tri-State region running from Delaware to New York on the East Coast, the company has been able to build a loyal customer base and a network of more than 200 farming partners to fuel sustainable growth and retention. The company’s weekly and biweekly organic produce box subscription service options—backed by the Door to Door Organics’ Perfect Pick Guarantee—combines the simplicity of a recurring order with the personalization and the flexibility that busy customers need.
“Increasing access to local, natural and organic foods, and in turn supporting local producers in markets like Milwaukee, is core to our corporate mission and strategic growth model,” said Chad Arnold, CEO of Door to Door Organics. “Our customers’ desire for easy access to fresh, local, healthy food is increasingly obvious and we look forward to establishing strong, trusted relationships with our new customers and food partners in the region.”
Door to Door Organics currently delivers its high-quality organic produce and natural groceries to 30 markets in 11 states via five regional delivery facilities. Since its founding in 2005, Door to Door Organics has made more than 1.7 million deliveries and expects to have acquired more than 38,000 new customers by end of 2014.
More than 90 percent of Door to Door Organics customers cite supporting local farmers and artisans as a key reason for choosing the online grocery service, in addition to eating healthier and increasing the amount of fruits and vegetables they consume each week. During the growing season, Milwaukee customers will be able to choose from up to 70 percent locally grown produce in their recurring weekly or biweekly subscriptions, with no delivery fee, thanks to an integrated, multi-state, farm-to-table USDA-certified organic product supply chain. Locally produced artisan foods, such as Indulgence Chocolatiers, Sassy Cow Creamery, Colectivo Coffee, Really Granola and GoMacro are also available year-round via the comprehensive Shop section of the Door to Door Organics website, with new local producers being added each month.
“As a local artisan food company in Milwaukee, we are very excited to have Door to Door Organics enter the market,” said Brian Waterman, co-owner of Indulgence Chocolatiers. “The team has already demonstrated a commitment to supporting local food producers, and we look forward to working with them as they bring quality natural and organic foods to the doorsteps of our community.”
Additional benefits of shopping through Door to Door Organics’ intuitive online platform include:
- Contextual food shopping: Complementary and associated products and recipes create efficiencies in meal planning and an inspired shopping experience.
- Personalization: Products are positioned based on historical customer buying behavior.
- Restock: Simple, intuitive, repeatable solutions for regular customers to consolidate the planning and shopping process. Specific features include “My Frequent Purchases,” Shop by Recipe® and shopping list functionality.
To learn more about Door to Door Organics, please visit www.doortodoororganics.com or find us on Facebook and Twitter. To celebrate Door to Door Organics’ arrival into Wisconsin, Milwaukee residents can also enter to win $500 in organic and natural groceries delivered to their door in early 2015, and receive a code for $15 off their first order.
About Door to Door Organics
Door to Door Organics is empowering its customers with new, easier ways to shop, plan and cook family meals, and make healthier food choices that also support their local communities and the environment. The company delivers fresh, high-quality, organic, natural and local food directly to homes, offices and schools throughout the West, Midwest and East Coast.
Source: Door to Door Organics
