Boston, MA – Effective December 1, the Florist Buying Club (FBC) and New Jersey based International Floral Exchange (IFE) have been acquired by a Boston-based investment firm and rebranded together as BloomKonnect (www.bloomkonnect.com). BloomKonnect aims to address inefficiencies in the floral industry supply chain and link florists with growers to facilitate the procurement of product directly from “Farm to Retailer”. By leveraging the firm’s technology-driven supply chain platform, florists, and floral retailers can enjoy exceptional fresh flower quality at reduced costs.
Participating florists benefit from access to BloomKonnect’s large ecosystem of world-wide suppliers, real-time inventory management, automated order management, and tracking abilities that ensure florists know exactly where orders are at all times. Flowers are sourced from hundreds of farms in South America, California, Canada, and Thailand. BloomKonnect offers total transparency from the farm directly to the florists’ door. BloomKonnect’s operational scale enables it to negotiate highly competitive freight rates around the world all the way from the “Farm to Retailer” and resulting in up to a 75% decrease in Cost of Goods Sold.
This new entity focuses on relationships, rather than transactions and boasts a management team with over 300 years of experience within the floral industry. In the future, BloomKonnect will offer full flower infrastructure services to florists nationwide, including financial services, product procurement services, store branding, marketing, merchandising, advertising and full-service technology solutions including point-of- sale and web hosting systems. These innovative solutions will include all-air transportation and creative financing solutions. This newly consolidated brand carefully vets all network members, ensuring the highest quality of product from participating growers and the credit quality of participating florists. BloomKonnect’s mission is to partner with retail florists to create innovative solutions to increase their profitability. BloomKonnect is now accepting pre-book floral orders for Holiday 2014.
For additional information or to book floral orders for Holiday 2014, contact:
www.BloomKonnect.com | info@bloomkonnect.com | (877) 893-9984
Source: BloomKonnect
