SEATTLE – Call it the sweet spot. The Greek Gods Yogurt is in
the enviable target zones where yogurt sales are domestically growing most. In
its most recent Nov. 2009 report, Mintels industry data found the probiotic and
protein-packed Greek Gods Yogurt brand situated in yogurts most evident growth
segments.
A $4.1 billion market in 2009, data shows growth has been fueled by the healthy eating trend coupled with a high level of product innovation focused on premium, all-natural, organic, Greek-style, and functional products such as digestive
health, probiotic yogurts.
Even in 2009, when yogurt sales across the board werent as vigorous as
previous years, our brand still enjoyed notable growth, Basel Nassar said, The
Greek Gods managing partner. Consumers in America are valuing yogurt that has
full flavor and functional health benefits; Greek style yogurt has been around
for centuries and America is warming up to it relatively fast.
The Greek Gods was named by Mintel as one of the top-performing small other
brands driving growth in the yogurt market and chipping away at market share
from big brands. Of the more than 1,200 yogurt products launched since 2005,
Mintel cited the hottest trends in the yogurt market as organic and natural;
functional yogurts made with probiotics, high protein and fiber; Greek-style
yogurt; indulgent dessert-style yogurts; and kid-targeted products.
The Greek Gods Yogurt has gained cult following and is found nationwide in
better supermarkets. The entire product line is comprised of Pagoto Ice Krema
(made in the Greek tradition with mastic resin) in baklava, honey-pomegranate
and chocolata fig flavors; Greek Sour Cream Lebni (a spreadable kefir
cheese-yogurt also used as cream cheese); and Greek Gods Yogurt, in 6-ounce or
24-ounce packs (one nonfat and five whole fat varieties) including honey, fig,
pomegranate, plain, vanilla and honey-strawberry flavors.
Nutritional information is available online. Learn more at http://greekgodsyogurt.com;
follow us on Twitter at
http://twitter.com/TheGreekGods.
Source:
The Greek Gods
