LONDON – Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
– Consumers aged 55 and over are a key consumer group for Prepared Meals in the US
– The US Prepared Meals market is the largest by both volume and value
– The desire for convenient products at affordable prices drives Prepared Meals' consumption in the US
– The search for Prepared Meals offering better value for money will result in decreasing brand loyalty
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
To read the rest of the story, please go to: ReportBuyer
