The cost of 100% grassfed ground beef—the beef served at the Bixby Knolls gastropub The Factory—has gone up 50% over the past two months. The lack of rain in California has drastically diminished grazing land, causing the restaurant’s rancher, Jay Shipman of J&J Grassfed Beef, a California operated small family business, to make dramatic changes to his business model in order to sustain probability.
“I would rather get another job doing something else, and raise livestock just for my family and friends at home, than make the sacrifices that go against my beliefs,” Shipman said.
The sacrifices that Shipman is talking about is either supplementing or finishing his grassfed cattle with corn or grains. Founded on the philosophy that, “food is intended to make our bodies flourish, feel good, be medicinal and help our systems run like the fine tuned machines God intended them to be,” Shipman will never compromise when it comes to his all natural grassfed beef raised free of antibiotics or growth hormones.
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