Robinson Fresh®, exclusive marketer of Glory Foods® bagged kale greens, is encouraging retailers to ‘Hail to Kale’ in their stores during National Kale Day on October 1.
One of the fastest growing produce categories, annual retail sales of kale have grown more than 450% since 2010. Kale, now dubbed a “superfood”, is a versatile produce item packed with vitamins and antioxidants that have been shown to prevent certain disease or illness.
Robinson Fresh will provide participating retailers with interactive Glory Foods® branded point-of-sale posters and social media templates in order to drive retail sales and brand awareness.
Robinson Fresh will also promote National Kale Day and the Glory Foods® brand on LinkedIn and Twitter at @WeSpeakFresh, in order to build consumer awareness of the holiday and provide information about kale’s benefits.
About Robinson Fresh®
Robinson Fresh got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of North America. Today, Robinson Fresh is one of the largest produce companies in the world and offers the highest quality products. Robinson Fresh packs in many well-known private label and consumer brands as well as a full line of conventional and organic produce through a worldwide network of regional and local growers. For more information about Robinson Fresh, visit http://www.robinsonfresh.com.
Source: Robinson Fresh®
