Kroger continues to power growth and draw customers using an expanding stable of in-house brands of everything from baked goods to pet food.
Just two years after its introduction, the Cincinnati-based supermarket chain predicts its Simple Truth natural brand will become a $1 billion-a-year business. This summer, Kroger also rolled out three new lower-priced house brands to attract frugal shoppers.
Kroger executives say its private label business now accounts for one quarter of all its sales excluding gasoline and pharmacy receipts – approaching $20 billion annually.
To read the rest of the story, please go to: Cincinnati Enquirer
