A scheme to make the labelling and sourcing of sustainable fish clearer and more consistent for shoppers will be unveiled by the industry and retailers this week – and is backed by the 'Fish Fight' campaign set up by celebrity chef Hugh Fearnley-Whittingstall.
Two new voluntary codes of conduct from the Sustainable Seafood Coalition (SSC), whose supermarket and supplier members account for over 80% of fish sales in the UK, should mean "consumers will be able to shop safe in the knowledge that [sustainability] claims are meaningful and harmonised across products, retailers and brands," the SSC said.
The labelling code – made clear on new packaging – is designed to give consumers certainty about what environmental claims on fish and seafood mean, while the sourcing code will ensure that retailers and suppliers source their fish and seafood responsibly.
To read the rest of the story, please go to: The Guardian
