Group Danone's Stonyfield Farm takes a playfully risque seduction tack with its "#CheatOnGreek" campaign for Petite Crème, a just-rolled-out launch that hopes to grab some share from the seemingly unstoppable Greek yogurt category.
A fresh cheese product similar to fromage blanc (made of cheese cultures added to organic milk, instead of yogurt cultures), Petite Crème has about the same protein, calcium, fat and calorie content as Greek yogurt. But it has a milder taste and creamier texture that Stonyfield believes will appeal to women who aren't crazy about Greek, or just want to enjoy an occasional healthy alternative "on the side."
While Stonyfield, the U.S.'s largest organic yogurt brand, has its own Greek yogurt line, somewhat more expensive organic Greeks have struggled to compete against leading non-organic Greek brands like Chobani and Oikos.
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