DUBLIN – Research and Markets has announced the addition of the "Branded Refrigerated Meats and Meals: U.S. Market Trends " report to their offering.
Meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing global demand. Marketers increasingly look to branding as a way to create a competitive advantage in what for a long time had been a commodity market. Branding is also a key component in the development of convenience products targeted to a consumer market stretched thin in terms of time or ability to cook. At the same time, organic and natural products are increasingly in demand, and those who can afford to pay more are showing a willingness to do so for what are perceived as better-for-you products. Looking ahead, it will be increasingly important for marketers to offer meat from sustainable sources.
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