Portland, Ore. – Cristie Mather is leaving her post as communications director at Pear Bureau Northwest in order to take on the role of managing director at The Fiction Tribe, a creative agency with offices in Portland, Ore. and Santa Clara, Calif.
Mather has led the marketing communications programs for Pear Bureau Northwest since 2006. During her eight-year tenure, she directed numerous successful PR, marketing, and advertising activities targeting trade and consumer audiences.
Her work with Pear Bureau Northwest has won awards from Produce Business Magazine, the National Agri-Marketing Association, the PR Society of America, and more. Mather has also been recognized in The Packer's annual "Women in Produce" feature, and with Produce Business Magazine's "40 Under 40" award. In 2012 she participated as a fellow in the United Fresh Produce Association's Leadership Program sponsored by DuPont. She holds a seat on the marketing and merchandising committees for United Fresh and the Canadian Produce Marketing Association, and has also volunteered her time with the Produce for Better Health Foundation, the International Foodservice Editorial Council, and the USDA's MyPlate national communications committee.
"When I considered my future, it was important for me to continue to make contributions to the produce industry," says Mather. "I am dedicated to the overarching mission of increasing produce consumption, and I will continue to give back to the industry that has given me so much. With its current client roster, The Fiction Tribe is allied with the produce industry, and I look forward to helping more organizations achieve their marketing goals in my new role."
The Fiction Tribe has partnered with Pear Bureau Northwest in several projects over the past several years, including the design and development of its full portfolio of websites and digital content. The group also partnered with the California Strawberry Commission, the US Apple Association, the California Table Grape Commission, and the Washington Apple Commission in developing the U.S. Fresh Fruit Basic Training Program for global export markets, which has been translated into 7 languages. The Fiction Tribe is a full service creative agency that develops content marketing, print and digital advertising, and video production for its clients. In addition to produce industry and commodities work, The Fiction Tribe has a strong presence in the technology sector, with clients that include Microsoft, Intel, Parallels, FireEye, and more.
James Rice, cofounder of The Fiction Tribe said, "Cristie brings a wealth of expertise in marketing strategy and content development that will be valuable to our clients. I am thrilled to have her join our hardworking team in a leadership role."
Kevin Moffitt, president and CEO of Pear Bureau Northwest, said, "We wish Cristie the best in her new role, and are grateful to her for her contributions to the Northwest pear industry's success over the past several years."
ABOUT PEAR BUREAU NORTHWEST
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.
ABOUT THE FICTION TRIBE
Founded by digital marketing experts James Rice and Mike Caplan, The Fiction Tribe is a digital think tank that implements radical new approaches to marketing. Employing creative solutions to meet client needs in an ever-evolving marketplace, the team at The Fiction Tribe excels at product marketing for technology brands and commodity organizations. The Fiction Tribe delivers video and digital experiences with unmatched deployment times, stellar creative, and targeted messaging, distribution and analytics. Clients include Cisco Systems, FireEye, Parallels, Intel, Pear Bureau Northwest, and more. www.thefictiontribe.com
Source: Pear Bureau Northwest