Washington D.C. — Complementing its retail campaign strategy, the Peruvian Avocado Commission (PAC) is leveraging social media channels to engage consumers, strengthen brand awareness, and drive purchase of Avocados from Peru during the summer season. Interactive Pinterest parties, Instagram sweepstakes, and recipe contests with plenty of chances to win cash and prizes, provide audiences with many reasons to serve avocados to their family and friends.
“We knew that in order to establish Avocados from Peru as a solid, premium brand that’s firmly planted in the United States, the information we provide on the Internet has to be smart, relevant, and engaging,” explained Xavier Equihua, Chief Executive Officer, PAC. “Whether it be a new recipe from Peruvian chef, Ricardo Zarate, a helpful avocado tip, or a compelling image of Peruvian culture, the content on PAC’s Instagram, Facebook, and Pinterest pages is developed to appeal to a wide range of consumers who have one common interest: they all love avocados. Cross-promoting with retail partners and radio stations as well as engaging influential bloggers have also helped us build a community of loyal avocado fans in a very short period of time.”
In less than two months since its establishment, PAC’s Facebook page has gained more than 29,000 “Likes,” and it’s still growing strong. Fueling the growth is a modest ad buy and compelling content – news of contests, sweepstakes, helpful tips, unique recipes, and beautiful photography. A recent “pinning party” on Pinterest, Last Days of Summer, was hosted by well-known blogger Coryanne Etienne of the blog Kitchen Living with Coryanne. The party generated 8,000 followers and 100+ entries to the giveaways, all in under an hour.
Earlier in the season on Instagram, 10 lucky avocado fans each won $100 cash for submitting a photo of their favorite way to enjoy Avocados from Peru. Hundreds of entries were received. PAC also hosted an exclusive recipe contest on the James Beard award-winning website, Food52. More than 200 entries were received and the recipe Green Goddess Chicken Sandwiches, which is featured on avocadosfromperu.com, won first place.
Even though the Avocados from Peru season is coming to a close, its social channels will continue to be updated with new recipes and plenty of news nuggets to ensure that the brand stays top-of-mind during the off-season.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados which is under the oversight of the U.S. Department of Agriculture.
Avocados from Peru will be available in the U.S. through September. For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com.
Source: Peruvian Avocado Commission
