Fresno, CA – Capitalizing on the growing popularity of convenience driven fruit and vegetable snack items, Baloian Farms has expanded its product line with a new offering; sweet mini peppers with fat-free ranch, packaged together in a single-serving cup.
The snack ready, grab-and-go cup will include 3-4 mini sweet peppers, along with an enclosed, separately sealed, container of fat-free ranch dip. In a recent consumer survey, 58% of those surveyed indicated that they would purchase a mini peppers with dip product if available at a retail location.
“We know that today’s consumer is looking for convenient, easy and on-the-go options for snacking. We saw this as an opportunity to not only expand our product line and continue to build the pepper category, but introduce a product that would appeal to all consumers with its convenient ready-to-eat, portion controlled size, and flavors that all ages enjoy,” remarked Jeremy Lane, Sales Manager of Baloian Farms.
Because the product features fresh, whole mini sweet peppers, the issues of freshness and shelf life commonly associated with fresh-cut products, have been reduced.
“We are excited to be able to offer consumers another healthy option that they can enjoy year round, as well as to be able to offer retailers a product that will help increase sales in the pepper category. We are constantly striving to find innovative and new opportunities to continually bring our customers premium fresh products,” concluded Lane.
The product is available year-round and has a 21-day shelf life. Peppers are packed in an 11 count case and are available for sale.
For more information or to place an order, contact Jeremy Lane at 559-264-3427 or via email at jlane@baloianfarms.com.
Baloian Farms is a fourth generation, vertically integrated family farm, with year round operations specializing in peppers and mixed vegetables grown in California and Mexico. Baloian Farms has a company philosophy that includes pampering the product and respecting the customer.
Source: Baloian Farms
