A national campaign for Women’s Day, March 8 — as a way to fill the sales valley between Valentine’s Day and Mother’s Day — earned Sun Valley Floral Farms in Arcata, Calif., the coveted title of SAF’s Floral Management 2014 Marketer of the Year.
The announcement, Friday, Aug. 15, during the Marketing Breakfast at SAF Marco Island 2014, drew great applause from the nearly 400 attendees.
“This is not about Sun Valley,” President Lane DeVries, AAF, said in his acceptance speech. “This is about the American flower industry.”
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