The CIOPORA Chronicle, a magazine dedicated to the horticultural sector and the latest updates on Intellectual Property protection in plant innovation, is published every year. This year’s issue, dedicated to the topic: “Mission: Future”, was released in June 2014. Union Fleurs was asked by CIOPORA to contribute with an article and expert insights on the ‘challenges of globalization for the floriculture industry’.
The article, authored by Herman de Boon, Union Fleurs president, was published in the introductory section of the magazine dedicated to “The Current challenges for global horticulture” and describes how the globalization of the floriculture industry has created numerous challenges but also fostered many opportunities. These include a greater efficiency in the supply-chain and in the use of natural resources, income and lifestyle enhancement in developing economies, and increased choice and competitively priced products for consumers. It concludes with the suggestion that it is the entrepreneurial and innovative capability of all industry players across the floriculture value-chain that will determine how they are going to meet the challenges and remain profitable in an ever increasingly competitive and global business environment.
To read the rest of the story, please go to: Union Fleurs
