As volume for 2013-14 nears an end, the growers of Pink Lady® Brand Apples in Washington State can look back on a second season in a row with record production thanks to months of outstanding movement and the increasing impact of a ‘new’ apple variety.
According to numbers reported by the Yakima Valley Growers-Shippers Association, this year’s crop as listed by the variety name of Cripps Pink, is on target to be over 3.89 million cartons as compared to last season’s record of over 3.4 million.
“What we’re seeing in the Pink Lady® industry is something not always seen in the farming business,” says Dr. John Reeves, general manager of Pink Lady America LLC in Yakima, Washington.
“This apple is on a roll in a number of respects starting with marketing success reaching into a string of seasons and now showing an upward trend in production.”
One of the elements Dr. Reeves is referring to is the overall picture of this season’s Pink Lady® movement. Not only did this apple spend nearly every week seeing movement over the association’s target shipment analysis numbers, it outdid every other apple in being over the target for the season.
“It’s always interesting to see how this apple performs every week when it comes to movement but this season it was also important to see how well it did in comparison to the other apples and it did very well,” Dr. Reeves says.
“We also saw what looked to be a difference this year with the season getting off to a faster start when it came to the ‘shipments to date” numbers and we think we know why.”
Dr. Reeves is referring to the first season where the new Maslin variety, an early sport of the Pink Lady® Brand, became available in significant volume. One of a number of sports meeting the brand promise with regards to the Pink Lady Trademark, the Maslin variety is in harvest in early October as compared to late October/early November for standard Cripps.
“It appears that this early apple is adding a new dynamic to the market which shouldn’t be a surprise,” Dr. Reeves says. “Having a variety ready to eat right off the tree around three weeks early brings new energy to the marketplace.”
The availability of the earlier Pink Lady also has the potential of reducing the possibility of freeze damage later in the season and also may be expanding the size of the area where it can be grown. (For additional information contact Alan Taylor at pinkladyrep@embarqmail.com or 509-961-9186)
Source: Pink Lady America LLC
