Kingsville, ON – SUNSET® is thrilled to announce their first ever Flavor Tour is hitting the road this week, bringing flavor to American consumers coast to coast.
The SUNSET® Flavor Crew will be stopping at a number of retailers, concerts and community events from Massachusetts to California over the next three months, culminating in Anaheim for the PMA Fresh Summit.
“We wanted to create the opportunity to have more face time with our consumers,” said CEO Paul Mastronardi. “The tour is our chance to tell our story, to share our passion, and to create more of a dialogue with produce managers and consumers who love flavor.”
The Crew will be handing out free, gourmet samples of signature SUNSET® recipes to customers at various retailers and community events across the nation. It’s a great opportunity for both retailers and consumers to learn more about greenhouse growing and more about unique SUNSET® brands such as Kumato™ and Y.E.L.O.™
“Often times people associate healthy eating with plain flavors and long processes,” said Flavor Crew member Mallory Flanders. “We want to show everyone that you can make quick and healthy recipes that are incredibly flavorful as well.”
Not only will consumers be sampling great recipes, they’ll also have a chance to enter the SUNSET® SweetStakes. The grand prize? A personalized flavor trip for 2 to beautiful Napa Valley. Thewinners will be going on wine tours, taking cooking classes, and enjoying the beautiful sights of the area.
To follow Flavor or request a stop, visit www.flavor-tour.com
To learn more about SUNSET® brand produce, please visit sunsetgrown.com
Mastronardi Produce is a pioneer and industry leader in the gourmet greenhouse industry that grows & markets nationally recognized brands such as the Campari®, Zima™, Angel Sweet™, and Kumato™ brand tomatoes under its SUNSET® label. Family owned & employee managed for over 60 years, Mastronardi prides itself on producing consistently flavorful gourmet tomatoes, peppers and cucumbers.
Source: Mastronardi Produce
