New York, NY – Zespri Kiwifruit, a global leader in kiwifruit marketing, hosted the “Pack Zespri Tasting Event” in New York City for influential nutritionists, bloggers, and media. The event introduced Zespri’s SunGold and while educating attendees on the nutritional value of Zespri Kiwifruit, consistent quality in all of Zespri’s varieties, and Zespri’s corporate dedication to sustainability. Just in time for back-to-school, the event also showcased the ease at which Zespri Kiwifruit can be packed for healthy school lunches with its “cut and scoop” method, simply using a knife to cut the kiwifruit in half and a spoon to scoop out the delicious goodness inside.
The “Pack Zespri Tasting Event” had three stations: Zespri’s nutritional spokesperson, Rebecca Scritchfield, R.D. shared Zespri Kiwifruit nutritional benefits and how to pack healthy, on-the-go snacks; at the second station, guests tasted the differences between Zespri Green Organic and SunGold; and at the third station, Zespri’s Global Marketing Manager in Organics, Glen Arrowsmith, informed media and nutritionists about Zespri’s sustainability practices and minimizing global impact, using grower stories and video footage. Throughout the evening, guests also snacked on innovative recipes showcasing the Zespri Green Organic and SunGold varieties, while drinking refreshing, summery cocktails infused with Zespri Kiwifruit.
The “Pack Zespri Tasting Event” hosted 35 top-tier editors, bloggers, and nutritionists and has generated over 300K impressions to date. Many of the guests used #packzespri to start a national conversation on Zespri Kiwifruit. The Academy of Wellness told its followers, “Zespri Kiwifruit is super high in Vitamin C,” while Kelli Dunn, R.D. exclaimed, “Loving the SunGold Kiwis!” Bloggers informed their followers where they can purchase Zespri Kiwifruit at local retailers.
Zespri focuses on minimizing its impact on the environment (both at home in New Zealand and overseas), and continues to invest millions of dollars in innovation technology and create a superior piece of fruit. Zespri is dedicated to quality, sustainability, and accountability, underpinning the premium value of the Zespri brand. The Zespri brand is recognized as the world leader in premium quality kiwifruit – offering Zespri Green, Zespri SunGold, and Zespri Organic.
About Zespri Group Ltd
With sales revenues of $1.35 billion, Zespri is one of the world’s most successful horticultural marketing companies and the Zespri brand is recognised as the world leader in premium-quality kiwifruit. Based in Mount Maunganui, New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 280 people in New Zealand, Asia, Europe and North America. For more health information and easy summertime recipes, please visit www.zesprikiwi.com or check us out on Facebook at www.facebook.com/ZESPRIkiwifruit.
Source: Zespri Group Ltd
