Greek dairy firm Fage is investing in its overseas production capacity to offset losses within Greece, given that elsewhere the company’s sales are going from strength to strength while domestically things are looking rather grim.
As a result Fage has decided to invest more in its expansion abroad, increasing the output capacity for its flagship product, strained yogurt, at its production plant in New York. This is aimed at beating competition from rival products that bear no relation to Greek yogurt even though they often market themselves as such.
The same holds true on this side of the Atlantic, in the UK. Fage has performed outstandingly there following a court decision in favor of Fage and against Chobani, a company owned by a Kurdish entrepreneur. The verdict has forbidden the use of the term “Greek yogurt” for products that are not produced in Greece and do not follow the specific straining procedure. The decision also prevents Chobani from selling in Britain a product that is produced in the US and branded “Greek yogurt.”
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