Watsonville, CA – California Giant employees have taken one more step in their mission to live a healthy lifestyle. In partnership with Watsonville Coast Produce, the staff now receives weekly fresh produce deliveries at the office to take home and share with their families.
Watsonville Coast Produce has been a long time customer and community partner of California Giant, and they recently developed this new program for the company staff to receive fresh produce deliveries at work. Many consumers across the country subscribe to CSA’s and have the opportunity to receive some sort of fresh produce on their doorstep, but Watsonville Coast had a unique idea of supporting those farmers that support them in the community. They want to connect their customers so each week they assemble boxes of fresh fruits and veggies they receive from many local farming companies and customize boxes for delivery. Each box contains an assortment of seasonal items along with recipe ideas and stories about the farmers. Staff members at Cal Giant can make special requests each week for their box of goodies and enjoy reduced prices thanks to the company. “This is a great way for us to enjoy locally grown items and share the weekly experience with our co-workers. We each look forward to getting that box on a weekly basis and share new recipes we develop with items that we otherwise might not purchase at the store,” says Cindy Jewell, Director of Marketing.
For several years, the staff at California Giant has been committed to living a healthy lifestyle at the office reinforcing the message they deliver every day to consumers that purchase their berries. First they eliminated snacks and junk food in the kitchen, then the owners designated an area in the building for an office gym, purchasing commercial exercise equipment and personal trainer to help staff develop a fitness program. Now fitness is a way of life for everyone with lunch walking groups, bike rides and work out sessions in the gym. It is only fitting that the next step would be receiving boxes of fresh produce on a weekly basis to share with their families.
Source: California Giant Berry Farms
